When the customers recall an experience with the brand, they tend to remember flagship moments containing the peaks, the pits, and the transitions of their emotions. Practically, those brief moments have the power to jolt, elevate, and change them.
An engaging moment is defined as a short experience that is both memorable and meaningful. To create and take advantage of such moments, simply say, make every moment counts, the brand must demonstrate a human connection starting with knowing your customers, then humanizing the seamless and personalized experience, and optimizing the experiences in real-time.
Once it established, that extraordinary relationship between customer and brand will help improve customer lifetime value and business success.
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